Marketing
I've said this before and will keep saying it: elections are now about marketing and the Democrats do a piss poor job of it. American consumers are well trained to respond to marketing and the Republicans have done a fantastic job (albeit it in support of horrible causes) of marketing their ideology, which is why they keep winning and we keep losing.So, what -- in a sentence -- is the Democratic product concept? That's the classic marketing situation that we must address.
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